RESULTS
A 20+ year track record of helping organizations turn customer understanding into stronger enrollment, conversion and retention.
COMMUNITY DEVELOPMENT LONG ISLAND
NO LIMIT NINJA
Enrollment Growth Strategy
Led growth strategy across classes, camps, competitions, parties and other programs, using customer insights, digital marketing, email, website optimization and performance measurement to drive enrollment and repeat participation.
Result: 52% year-over-year revenue growth in year two post-launch.
EVENTS AT THE MILLS
Outsourced Marketing Leadership
Full paid media management for a historic event venue, including paid search, paid social and sponsored placements. Also oversee email marketing strategy and execution. Result: 258 qualified leads generated at launch.
Outsourced Marketing Leadership
Rebuilt campaign targeting and creative across key programs. Built the organization's first performance tracking infrastructure, including UTM codes and vanity URLs tied to Google Analytics. Ongoing engagement.
MADISON SQUARE GARDEN
VP, Marketing Analytics and Insights
105% increase in email conversion rate. 36% increase in overall direct marketing conversion. 16% increase in conversion for direct marketing to repeat customers. Built MSG's first analytics team.
ADELPHI UNIVERSITY
Senior Director, Marketing and Analytics
60% increase in freshman enrollment. 25% increase in graduate enrollment. 10:1 ROI on marketing spend to new student revenue.
CARDIOVASCULAR RESEARCH FOUNDATION
Director of Marketing
24% increase in healthcare professional prospects. $3.4M in additional revenue. Rebranded annual educational conferences and built the organization's first brand guidelines and influencer network.