How I Work
01
Understand Your Customers
My background is in psychology and data analysis. Before building anything, I study how your customers make decisions, what motivates them and what moves them toward yes. This is behavioral insight applied to your specific audience.
02
Measure What Matters
Twenty years of analytics work taught me that the right metrics are the ones connected directly to revenue. I establish the KPIs that matter, set up the tracking and build reporting so you always know where you stand.
03
Build Systems That Scale
I build the strategy, tools and workflows that put your marketing into motion and keep it performing.
04
Launch & Continuous Optimization
Execution is only the start. I monitor performance and refine based on real outcome data, scaling what works and sharpening every conversion point.
Every engagement is custom.
No templates, no cookie-cutter playbooks.
What I build for you fits your business specifically.
A clean engagement with a clear outcome
Most of my engagements run 6-12 months. Long enough to build something real. Short enough to stay focused.
Phase 1
Audit and Diagnose (weeks 1-4)
I review your current marketing, data, spend and team to identify what's working and where the opportunities are.
Phase 2
Strategy and Build (months 2-6)
We build the strategy, systems and tools together, aligned to your goals.
Phase 3
Launch & Optimize
(months 6-9)
We launch, measure and refine based on real performance data.
Phase 4
Handoff
(months 9-12)
I document everything and work with your team so your marketing runs strong going forward.