How I Work
01
Understand Your Customers
My background is in psychology and data analysis. Before building anything, I study how your customers make decisions, what motivates them, what creates friction, and what tips them toward yes. This is not guesswork. It is behavioral insight applied to your specific audience.
02
Measure What Matters
Twenty years of analytics work taught me that most businesses measure the wrong things. I establish the KPIs that actually connect to revenue, set up the tracking, and build reporting so you always know where you stand.
03
Build Systems That Scale
Strategy without execution is just a document. I build the systems, tools and AI workflows that put your strategy into motion and keep it running after I hand it off.
04
Launch & Continuous Optimization
Execution is only the start. I monitor real-time performance and refine your systems based on outcome data. I ensure the long-term health of your marketing strategy, scaling what works and optimizing every conversion point.
Every engagement is custom.
No templates, no cookie-cutter playbooks.
What I build for you fits your business specifically.
A clean engagement with a clear outcome
Most of my engagements run 6-12 months. Long enough to build something real. Short enough to stay focused.
Phase 1
Audit and Diagnose (weeks 1-4)
I review your current marketing, data, spend and team to find the gaps and opportunities.
Phase 2
Strategy and Build (months 2-6)
We build the strategy, systems and tools together, aligned to your goals.
Phase 3
Launch & Optimize
(months 6-9)
We launch, measure and refine based on real performance data.
Phase 4
Handoff
(months 9-12)
I document everything and train your team so they can run it independently.