I have spent 20 years building marketing systems that drive measurable growth. My career started in analytics and data strategy at Newsday, Cablevision and Madison Square Garden before moving into senior marketing leadership at Adelphi University and the Cardiovascular Research Foundation.

 

What ties all of it together is a simple belief: good marketing starts with understanding people. My graduate work in psychology and sociology was not a detour from marketing , it was the foundation of it. I have spent my career applying behavioral insight to acquisition, conversion and retention problems across healthcare, education, media and consumer services.

 

I added AI to my practice because most small businesses can't afford the team their marketing actually needs. AI changes that. My clients get the systems, content and reporting capabilities of a much larger operation without the overhead. It gives them the team they never thought possible.