I have spent more than 20 years at the intersection of data and marketing, working across media, entertainment and healthcare at companies including Newsday, Cablevision, Madison Square Garden and Cardiovascular Research Foundation.

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What ties my career together is a focus on understanding why people make decisions and what turns interest into commitment. I've applied that thinking across subscription growth at Newsday, ticket sales at Madison Square Garden, student enrollment at Adelphi University, conference registration at the Cardiovascular Research Foundation and program enrollment for consulting clients.

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My background in applied social research gives me a different lens on growth. I start by understanding what people need, what motivates them, where they hesitate and what makes them come back. Then I use customer insight, journey strategy, analytics and marketing to turn that understanding into measurable growth.